Despite a slight drop in interest rates, the mortgage industry remains competitive. Rates are still considered high and housing inventory is low. Unfortunately, this mortgage market makes it difficult (and competitive!) for brokers like you to close deals. But there’s a solution that can help you bring in more business and optimize your referral relationships: Non-QM loans!
Now more than ever, it’s crucial that loan officers branch out and network with different referral sources. From realtors and financial advisors to business owners, expanding your referral network will help you secure more deals for your mortgage business. By incorporating Non-QM solutions, you’ll ensure that you have more options for your partners.
To really stand out amongst your peers, you have to go above and beyond. Not sure how? Here are three simple strategies you can adopt that will help you improve your referral relationships:
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Create Targeted Marketing Campaigns
While it’s true that most brokers today likely offer a wide range of Non-QM solutions, not all of them announce it to the world. The first step in maximizing your referral relationships with these loan programs is simple: Tell them you offer these products!
You can do this by creating targeted email campaigns that describe the Non-QM solutions you currently offer. Discuss your programs, who they benefit, and – most importantly – how it can help your partners secure flexible funding in today’s market. Our suggestion? Highlight all the benefits of Non-QM loans and how they compare to traditional financing. Flexibility, faster approval processes, and tailored solutions are all features that are appealing to non-bankable individuals who need alternative options.
Pro-tip: Contact your Account Executive for email templates that you can personalize and send to your clients. By positioning yourself as a Non-QM expert, your partners will get a better understanding of your offerings and will know you’re the go-to person for Non-QM loans.
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Educate, Educate, Educate
In addition to email marketing, it’s also a smart idea to incorporate educational resources into your mortgage business. Offering clients the tools to help them better understand Non-QM products will help strengthen your partnerships.
From webinars, videos, and guides to hosting seminars and group sessions, you can use these meetings as points of contact to meet with potential partners while also providing useful information. It’s not only a chance for potential borrowers to learn how Non-QM loans can help them secure flexible funding, but it’s also an opportunity for you to market your services.
As a solution provider who offers educational resources and has more facetime with their partners and clients, it’s more likely that you’ll grow your mortgage business.
Other brokers may also offer Non-QM solutions, but if they’re not going the extra mile to nurture those relationships, chances are they’re going to lose out on new clients.
Not sure where to start? Your LendSure Account Executive can provide you with a variety of slide decks that you can customize with your logo and branding.
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Offer the Latest Non-QM Products
Adapting to market trends is key if you want to be successful in the mortgage industry. Make sure to adopt the latest and greatest Non-QM solutions to ensure you’re offering the best possible options to your clients.When you partner with LendSure, you get access to the most innovative Non-QM programs in the industry. Here’s a quick overview on our most popular products:
- BOOST Bridge Loan Program: Borrowers can tap into the equity in their existing home by getting cash out to use as a down payment on a new home.
- Bank Statement: Designed for self-employed individuals, this solution is an alternative financing option for borrowers who can’t provide typical income docs generally required from traditional lenders. Instead, these borrowers can qualify for a mortgage by simply providing bank statements.
- Fix and Flip: If you’re working with real estate investors, this program helps them purchase and renovate properties – even if they don’t have their own cash on hand.
The LendSure Way
It’s simple. We make loans that make sense. We’re not in-the-box lenders. Of course, there are numbers ratios, and data to consider, but we know that behind every file, there’s an individual with a unique circumstance seeking a loan. We work hard to offer our common-sense take on lending to borrowers seeking funding for the home of their dreams, another addition to their investment property portfolio, or refinancing of a currently-owned property.
Are you ready to benefit from a commonsense approach to lending? Contact us today to learn more about non-QM loans and how partnering with LendSure Mortgage Corp. can help grow your bottom line.
