
2025 is here, and borrowers are setting the tone. Non-QM loans have experienced tremendous growth, with originations projected to surpass $30 billion by the end of 2024—a significant leap fueled by demand from self-employed individuals, real estate investors, and borrowers seeking flexible financing options.
The message here is clear—they need options that work for them. The real question is, does your current lender toolkit have what it takes to deliver?
Why It’s Time to Level Up Your Lender Toolkit
As traditional lending criteria tighten, borrowers are looking for alternative, flexible solutions—and they’re turning to brokers who can deliver.
Here’s why refreshing your lender toolkit is essential for 2025:
- Rising Non-QM Demand: Borrowers with unique financial profiles, like self-employed individuals, business owners, and real estate investors, are driving growth in the Non-QM market.
- Tougher Competition: Those with diverse loan offerings are more likely to attract clients and close deals.
- Higher Client Expectations: Borrowers want fast approvals, flexible terms, and financing options that fit their goals.
To stay competitive, reevaluate your approach and ensure your lender toolkit has programs that address these trends.
How to Expand Your Business & Lender Toolkit for 2025
1 | Add Niche Loan Products to Your Lineup
Standing out in a crowded market means offering solutions your competitors can’t. Non-QM loans like Bridge loans, Bank Statement loans, Foreign National loans, and DSCR loans are excellent tools for meeting the needs of underserved borrowers. Adding these to your offerings positions you as a go-to resource for clients with unique challenges.
2 | Leverage Technology to Boost Efficiency
Tools like LendSure’s BOOST Bridge loan calculator and Spark, our Non-QM loan pricing engine, make it easier to provide fast, accurate solutions for your clients. By streamlining your processes, you’ll save time and improve your customer experience.
3 | Build Long-Term Client Relationships
Clients want more than just a loan—they want a trusted advisor. By addressing their needs, offering tailored solutions, and following up after closing, you’ll build loyalty and encourage referrals.
4 | Stay Informed on Market Trends
Observing shifts in borrower profiles and preferences helps you anticipate what clients are looking for and allows you to adapt your approach. Plus, our webinars, blogs, and resources offer valuable market insights to help you find new opportunities and position yourself as a forward-thinking broker.
5 | Refine Your Sales Approach
Refining your sales approach means highlighting the unique benefits of your loan programs, like LendSure’s fast pre-qualifications and flexible underwriting, in ways that directly solve client challenges. For instance, our no-monthly-payment BOOST Bridge loans allow buyers to secure properties without immediate financial strain—a solution that speaks to their needs.
Customizing your pitch for each client demonstrates your understanding of their goals, while preparing clear answers to common concerns builds trust. A focused, tailored approach ensures clients see your offerings as the perfect fit for their financial success.
LendSure’s Loan Programs: The Tools You Need for 2025
LendSure’s comprehensive suite of Non-QM loan programs is designed to help you close more deals and serve a wider range of clients.
Here are a few programs to add to your lender toolkit:
- BOOST Bridge Loans: Short-term financing with NO MONTHLY PAYMENTS for up to 12 months, giving your clients the flexibility to secure their next property with ease.
- DSCR Loans: Perfect for real estate investors, these loans qualify based on property cash flow, not personal income.
- Foreign National Loans: Financing solutions for international investors purchasing U.S. properties, with competitive terms and minimal hassle.
- Condotel Loans: Meet the needs of buyers seeking niche investment property types.
The LendSure Way
It’s simple. We make loans that make sense. We’re not in-the-box lenders. Of course, there are numbers ratios, and data to consider, but we know that behind every file, there’s an individual with a unique circumstance seeking a loan. We work hard to offer our common-sense take on lending to borrowers seeking funding for the home of their dreams, another addition to their investment property portfolio, or refinancing of a currently-owned property.
Are you ready to benefit from a common-sense approach to lending? Contact us today to learn more about non-QM loans and how partnering with LendSure Mortgage Corp. can help grow your bottom line.